Mira Educação
A project for an innovative digital startup in education which has reached users through multiple points of media.
Project selected for the 12th Brazilian Biennial of Graphic Design
Context
Mira is a startup from São Paulo looking to improve the educational process for professors, parents, students and school directors via technology. A project this special deserved equally special attention. When the company was being conceived the client had the idea for the service, but didn't have a name, concept or identity. That’s where we stepped in. Other than that, the project involved creating a site, screens for the app, iconography and animation.
Beyond developing the concept, naming and identity, the project involved creating the site, app screens, iconography and animation
Concept
Mira is the name of the brightest star in the Cetus constellation. The simplicity of the name allows for an easy and direct understanding, which also reflects on the objectives of the platform. The universe of stars and constellations, which references concepts like connection, ideas, dreams and objectives, visually represents the universe of education. The figure of the astronaut was chosen as the symbol to reinforce the ideas of study and exploration. This provides the human element that interacts with the scenery to compose a dreamy narrative for the company’s identity.
Result
Result
We created a language for the brand which tells a story. It creates a link to integrate collaborators, partners and users in the universe created for the platform.
