Nuances
Multiple answer options for the same question in an unmissable book.
Bronze Medal in Editorial Design at BDA 2023 - Brazilian Design Award
Context
Nuances is a book that offers questions and answers to urgent issues, encouraging young readers to reflect on their relationship with the environment and the impact of human presence on nature. In addition to colorful and vibrant illustrations, the work presents data and infographics that help clarify the suggested answers, always in an elegant and thoughtful manner.
Challenge
Challenge
Our goal with the graphic design was to give rhythm to the proposal, and the double-page illustrations immediately attract readers. We chose a Brazilian typeface (Manteiga Gorda - Plau Design) to present the content in a dynamic and interactive way, with arrows and possible paths. Another key choice was the use of a base color (dark green) and five additional colors for each chapter, allowing for easy navigation. The visual resources intelligently convey the author’s ideas, moving away from the commonplace.
In addition to colorful and vibrant illustrations, the work presents data and infographics that help clarify the suggested answers, always in an elegant and thoughtful manner.
Result
We worked on the book from its conception to the final stages of printing. Starting with a preliminary text sent by the author, we developed the graphic design. Since the general idea was a text composed of a question followed by multiple possible answers—such as "yes," "no," and their justifications—we proposed a non-linear reading flow, allowing the reader to choose which answer to read first. This structure presents the theme of the publication—environmental issues—in an interactive and organized way, enabling the reader to navigate through the pages with fluidity and dynamism while accessing important data to discuss the topic. In this way, the book fosters the development of more engaged and curious young people, eager to discover new information.
