Terraflor: Iarê Collection

Visual identity and packaging design

Context

In 2022 we were invited to work on a very special project. Our partners at Terra Flor aromatherapy approached us to work on a new collection that represents a new era for the brand. Iarê consists of products built to assist pregnancies, new borns and early childhood.

Concept

Iarê Gerar was conceived to provide comfort and assist the well-being of pregnant and recent mothers. With that in mind we created visual elements that represent light, as the mother is the one that will illuminate and reveal the paths and possibilities for the child.
Iarê Ninar was conceived to provide care and assist the well-being of the new born who was just introduced to the world. The visual elements represent seeds that symbolize the potencial of a new born that will grow and flourish.
Iarê Brincar was conceived to provide care and assist the well-being of children. The visual elements are more precise lines, as the child will develop their motor skills and gain more control.

Solution

Considering the 3 life moments in which the collection aims to benefit, we worked on the lines: Iarê Gerar, Iarê Ninar and Iarê Brincar. To differentiate them we created a color palette and visual elements specific to each one. Unifying the collection, we created a handmade aesthetic that is intimate and reference the care and touch of motherhood.