Maré
Branding with a taste of sea salt
Rebranding and visual identity for one of the leading seafood restaurants in Brasília
Context
One of the best seafood restaurants in Brasília was planning an expansion and needed to reposition its brand to connect with a different and broader audience
Results
Results
We used the frequency of the waves as a module to develop a custom logo that playfully and visually represents the restaurant's concept.
Inspired by local markets, fishmongers, and beach kiosks, we embraced the gesture and imperfection of hand-drawn strokes to create a relaxed and informal atmosphere.
Through fonts, colors, and illustrations, we brought the freshness of the beach to the cerrado, transforming a simple lunch into a seaside dining experience
