Igapó, the forest made of water
Interactive infographics for National Geographic
Context
Close to the Amazon Day, National Geographic released special reports on the world's largest rainforest.
We had the pleasure of participating in the production of the infographic page about the forests of Igapó, which contains a valuable sample of Amazonian biodiversity. We were responsible for thinking about the user experience, prototyping, usability and also the infographics implementation.
Process
It was a multidisciplinary team work, with tests and suggestions on formats and sequences, which we validated as the process progressed, while at the same time exchanging information and references about content and texts. This was also essential for the beautiful infographic design, executed by veteran in the field Luiz Iria, who collaborated with us throughout the development.
The team had the idea of using the tree as a central element within the Igapó and, based on it, we made the interactions showing information about animals that inhabit the forest. The elements and texts in the landscape are animated as the page scrolls, navigating in a carefully thought-out sequence.
“The world of the igapó combines the beauty of solid terrain forests with the aquatic and amphibian mystery of the rivers”, defines researcher Michael Goulding in his book Natural History of Amazon Rivers.
Results
We would like to thank the entire team from Ambiental Media and National Geographic involved in the project, as well as the illustrator Luiz Iria. We highly recommend reading the entire special, which also addresses the impacts of climate change in the region and has a rich interview with Yanomami leader Davi Kopenawa.