Clandestino Coffee
Visual Identity Design for a café in Brasília, blending an innovative atmosphere, literature, engaging music, exceptional coffee, and unique gastronomy.
Context
The café "Clandestino" was conceived as a disruptive space for experimentation, combining great music with the pursuit of excellence in coffee preparation. Like a laboratory, everything is measured, timed, and recorded. They even say that being a barista there is equivalent to earning a PhD in the field.
Challenge
The name 'Clandestino' itself carries strong symbolism and meaning. For this project, our goal was to visually convey that significance in the logo. The letter 'E,' the central element of the name, was transformed into symbols with expressive and bold lines that contrast with the other more sober and geometric letters in the logo. The symbol acts as a focal point—a disruptive element that seems out of place.
Elements
Based on the brand's symbol and concept, we created a custom set of icons. Since music is one of the key elements of the space, we envisioned integrating it into the graphic solutions. Drawing inspiration from the musical staff, we designed a grid system to compose icons for various applications within the space.
